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Kraft Smooth Peanut Butter at Costco: Product Review

I love peanut butter. I wish I could eat it every single day of my life. Oh wait. Thanks to Costco, I can, and it’s not very expensive, either. For some reason I’ve always thought that eating peanut butter was basically a complete meal. Not complete as in “your teeth won’t fall out eventually” but complete as you’d be OK and it would kill your appetite for a while.

This is why I was so happy when my favorite, the Kraft Smooth Peanut Butter, returned to Costco after a lengthy absence. That it costs only $5.89 (Canadian) for a massive 2 kilograms (that’s 4.4 pounds for the metrically impaired out there) was just the cherry on the Sundae.

Kraft Smooth Peanut Butter at Costco

Kraft Smooth Peanut Butter at Costco

During its disappearance from the Costco sales floor, it was replaced by Skippy Peanut Butter, which is not bad but not nearly as good, and by some awful natural peanut butter. I would love to review it, but I purchase everything I review (so far) so that’s not likely to happen anytime soon, thank you very much.

Kraft Smooth Peanut Butter Nutrition Facts

Kraft Smooth Peanut Butter Nutrition Facts

I always thought that peanut butter was protein heavy, but close inspection of the label suggested that it was not the meat-replacement juggernaut I wanted it to be.

What peanut butter does have, is plenty of unsaturated fat, and not too much of the saturated kind, which is the sort that your doctor warns you about .

I know that non-natural peanut butter, such as Kraft or Skippy, has plenty of added sugar in it, which is not good for you. That being said, look at the numbers on the nutrition fact. There’s not that much sugar in there. Barely more than proteins, in fact. The main component seems to be fat.

What peanut butter is, like all things with lots of fat, is highly calorific, even more than say, olive oil (80 calories per tablespoon). Combined with the proteins and the sugar, it makes for a pretty well-rounded food. Of course, I would not recommend basing your entire diet around it, unless you’re a college student, or you don’t care if all your teeth fall out because of scurvy.

The bottom line is that peanut butter is a great part of any diet, except for those who are allergic to peanuts. Then it should be avoided like the plague. But joking aside, few things are as good as a delicious English muffin with some margarine and lot of peanut butter. I’m not going to get into the smooth vs. crunchy debate. It’s shockingly obvious that smooth is better. If you want crunch stuff, eat some chips. In the meantime, make sure you pick up your Kraft Smooth Peanut Butter at your local Costco before they decide to replace it with a lesser product!

Update – April 13th, 2015 – I’ve finished the jar of Kraft peanut butter I opened on March 5th, 2015. This means that my family and I consumed 2 kilograms of peanut butter in 39 days, or a little over a month. At $5.89 for the jar, this means that our consumption of peanut butter cost me a little over 15 cents a day, which is quite acceptable, considering my wife made some awesome peanut butter cookies, too.

Now, to the bad news. The cost of the same Kraft peanut butter container, at Costco, is now $8.49, an increase of almost 70%. This means that assuming that my next jar lasts as long as the previous one, my daily peanut butter cost will go up to over 21 cents per day.

Considering that the Kraft peanut butter at Costco is still about 4 times cheaper than at the grocery store, I will reluctantly accept this increase and keep buying my peanut butter at Costco. Maybe I won’t spread it on so thick anymore, though!

Update – June 18th, 2015 – As Professor Farnsworth (of Futurama fame) would say, ‘Good news, everybody!’. My last jar of peanut butter, which I opened on April 13th, was finished today. Since it cost $8.49, and lasted 66 days (including today) it cost me 12.86 pennies a day for my peanut butter. I guess that since winter’s over my wife has made a lot less peanut butter cookies, so the 2 kilograms lasted longer. I another stroke of good luck, the Kraft Smooth Peanut Butter at Costco is down to $7.69. Hopefully it drops more by the time I need it again!